​​​​​Human journeys,
beyond the moment.
I design human-centered systems that support people over time with trust, clarity, and care.
Work
High Stress · Systems Thinking · Service Journey · Transparency
[40% support cost reduction, $52K/year]
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B2B2C · Growth · AI Workflows · Trust · Strategy
[23× user adoption growth, 2K → 46K]
0→1 · Multiple User Profiles · Clarity · Supporting Diverse Needs
[+48% booking conversion]
Mental Health · Habit Forming · Design Systems · Visual Craft
[UX Design Award, 2022]
Simplifying Complexity · Systems Thinking · AI Workflows
[+19% image ad adoption]
Long-Term Vision · Strategy · AI Workflows · Mindset Shifting
[leadership-aligned vision execution]
Bio
​​​I believe great products are built on empathy, trust, and strong relationships. I’m drawn to the early stages of creation — understanding people, exploring touchpoints, and shaping thoughtful strategies grounded in real human needs. I care deeply about how systems support people over time, beyond moments of interaction.​
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I live in New York City with my husband, an army of plants, and two furry friends. When I’m not designing, you’ll find me reading Carl Jung, volunteering with Crisis Text Line, painting human figures, or walking my dog, Noa.
